Abra Technologies

WEB 2.0 AND E-COMMERCE FOR THE COMMON MAN

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You don’t have to spend a million dollars to web enable your business

Why business should use web technologies? That’s the same as asking why any business should do accounting, finance, marketing and operation management or any other major business function. Web Technologies are very vital components of successful businesses and organizations.

Virtually no business or organization, large or small, can compete without information technology(IT) when we say IT, Web is also an integral part of the IT; today we live in wired world and by the time many realize that, the world is moving towards wireless world.

Web 2.0, the current day scenario of the internet applications such as Social Networking, Wikis, Blogs, Content Sharing, Tagging and E-Commerce together comprise to form the second generation of the World Wide Web popularly know as Web 2.0

Fig 1.0-

So where do we accommodate the websites of businesses and professionals? That’s where the E-commerce comes in; E-commerce is changing the shape of competition, the speed of action, and the streamlining of interactions, products and payments from customers to companies and from companies to suppliers.

The categories of E-commerce can be found everywhere, from common man to president; we can witness the usage of Web based application making life a lot easier. The major categories and examples of E-Commerce are-

B2C- Business to Consumer e.g.-Dell Computers selling computers online to end users

B2B- Business to Business e.g. - Saint Gobain Glass selling to car manufactures

E- Government- e.g. - Corporation of Chennai providing birth certificate application online

C2C- Consumer to Consumer e.g. -ebay.com, a marketer place where one user sells to another user

Ever since business evolved, the typical structure has remained more or less the same, there is a seller looking for a buyer and a buyer looking for a seller, thus giving rise to a concept called market place where both buyer and seller can do transactions and complete the process of business cycle. Earlier we had Yards for farmers, then came multi storied commercial complexes, and now we have special economic zones for international level of market place transactions; E-commerce is not too different from the aforesaid marketplace concept, the only difference here in the absence of physical presence or personal one to one interaction, everything is virtual, and the common thing connecting them being the internet and the world wide web, a buyer in Chennai-India can buy a T-shirt sold by a company in Milano-Italy, everything happens virtually. The buyer visits the sellers website, browses and searches the goods needed, compares with other products available, reads on the comments by other who bought these goods and places and order and pays through his credit card, and the goods are home delivered through systemic logistic channel.

So the idea of shopping, be it a Rs. 500 T-Shirt or Rs. 50,000 laptop, you never have to take the trouble of finding something in the yellow pages or asking your neighbors about where to shop, and most importantly there is nothing like store timings, you never have to leave the comfort of home for buying something today- thank to E-commerce.

The seller, has virtually incurred not much of costs to reach the buyer, all that is needed to attract buyers are indeed simple, a well engineered and aesthetically designed website, with secure payment option and of course quality products at reasonable prices Is what makes a good e-commerce shopping site.

What can be sold online through e-commerce?

• Anything, well almost anything including-
• Products like cups, phones, fruits
• Services like graphic designs, web hosting
• Experiences like book a trip to Disney land
• Ideas like get Copywriting done online
• Events like tickets to live concerts
• Information like legal contract templates

And almost everything under the sun can be sold online, with the emergence of advanced and open source technologies, all you need to have for starting a web enable your business are to have credit card or a bank account with a nationalized bank, a good web service provider (like Abra Technologies) and invest as little as Rs. 25,000 for a completely customized e-commerce shopping site right here in Chennai- India.

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