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5 Tips to Take Charge of Your Social Media Strategy

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5 Tips to Take Charge of Your Social Media Strategy

Got your Facebook, LinkedIn, StumbleUpon, YouTube yet? What, you haven’t gotten any leads, ‘friends’, followers or subscribers? What’s going on here?

Let’s take a step back.

1. You Should Be Participating In Social Media

There are millions of conversations going on right now and some of those are about your company. Shouldn’t you be a part of those conversations? Social Media is about finding potential customers where they already exist, not shouting your message out to thousands just hoping that one of them cares. What you need to deliver is value to those existing spaces that your subscribers will enjoy and find use for.

2. You need a Plan

You Need a Plan If you haven’t started - now is the time to make a genuine plan. If you have started - it’s not too late to make one. Do you want Social Media to be a part of your customer service arsenal, sales team, an extension of your website? Where do you see your Social Media campaign in three years? If that is too much to swallow how about in one month? What changes do YOU need to do to achieve your goals?

Make goals and keep track of your progress regularly. Seth Godin points out that if you don’t have goals then you don’t have to worry about failing. The people in my life who I consider successful didn’t get there without a plan and goals to reach along the way. Your Social Media plan can’t be to join 20 sites, start a blog and just see what happens. I doubt by next year you will be saying ‘Oopsie look at that! I have the most successful blog in the country, 8,000 Twitter followers and can’t find the time to get back to these people who want my product or service’. As our neighbors in Downeast Maine say “You cahn’t get theyah from heeah”.

Research social media sites you are thinking will help your business, come up with your plan, take the steps to execute the plan, track your results and very importantly find ways to improve on that plan regularly.

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