Abra Technologies

Micro-Blogging - Do You Twitter ?

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1. Twitter

Twitter is a micro blogging service that has been around for quite some time. Updates on Twitter, also called tweets are an answer to the question “What are you doing?” the word count for the posts are limited to 140 words. However, in a day, you can upload as many times as you want. There are no ads, and the service is free.

What makes Twitter and such micro-blogging tools cool is the incorporation of social networking features. You can configure Twitter to follow the updates of your friends as they follow your own updates. Not only friends, but you can follow the updates of virtually anybody as long as you know their e-mail ID and they don’t block you. Consider the applications of this feature – in a corporate environment, where several people are working as a team-such updates let all the team members know what is being done by whom.
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BLOGGING FOR THE STARTERS

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Blogging doesn’t really need any introduction, but since we always introduce the subject of our article, let us get this essential job out of the way.

A portmanteau of Web and log-blogs are simply personalized Web Sites that are as good as an online diary.

That was the intended definition. These days, however, collaborative blogs by corporate teams have sprouted all over the internet.

Since the content in a blog is determined by the user, there can be blogs on practically any subject under the sun. Blogs are a great way of expressing opinions unhindered by the fear of censorship or unwillingness of publishers. It’s free… it’s fast… and it’s easily accessible. All you need is an account with any of the myriad blogging services which are generally available for free. Customize your blog with templates, widgets, write content and create a community of readers. You can also upload pictures and video. Blogs are a great source of news and have been used effectively by political activists, writers, professionals and the like to get their message across. To know what the world is talking about, you need to be familiar with blogs.
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WEB 2.0 AND E-COMMERCE FOR THE COMMON MAN

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You don’t have to spend a million dollars to web enable your business

Why business should use web technologies? That’s the same as asking why any business should do accounting, finance, marketing and operation management or any other major business function. Web Technologies are very vital components of successful businesses and organizations.

Virtually no business or organization, large or small, can compete without information technology(IT) when we say IT, Web is also an integral part of the IT; today we live in wired world and by the time many realize that, the world is moving towards wireless world.

Web 2.0, the current day scenario of the internet applications such as Social Networking, Wikis, Blogs, Content Sharing, Tagging and E-Commerce together comprise to form the second generation of the World Wide Web popularly know as Web 2.0

Fig 1.0-

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5 Tips to Take Charge of Your Social Media Strategy

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5 Tips to Take Charge of Your Social Media Strategy

Got your Facebook, LinkedIn, StumbleUpon, YouTube yet? What, you haven’t gotten any leads, ‘friends’, followers or subscribers? What’s going on here?

Let’s take a step back.

1. You Should Be Participating In Social Media

There are millions of conversations going on right now and some of those are about your company. Shouldn’t you be a part of those conversations? Social Media is about finding potential customers where they already exist, not shouting your message out to thousands just hoping that one of them cares. What you need to deliver is value to those existing spaces that your subscribers will enjoy and find use for.

2. You need a Plan

You Need a Plan If you haven’t started - now is the time to make a genuine plan. If you have started - it’s not too late to make one. Do you want Social Media to be a part of your customer service arsenal, sales team, an extension of your website? Where do you see your Social Media campaign in three years? If that is too much to swallow how about in one month? What changes do YOU need to do to achieve your goals?

Make goals and keep track of your progress regularly. Seth Godin points out that if you don’t have goals then you don’t have to worry about failing. The people in my life who I consider successful didn’t get there without a plan and goals to reach along the way. Your Social Media plan can’t be to join 20 sites, start a blog and just see what happens. I doubt by next year you will be saying ‘Oopsie look at that! I have the most successful blog in the country, 8,000 Twitter followers and can’t find the time to get back to these people who want my product or service’. As our neighbors in Downeast Maine say “You cahn’t get theyah from heeah”.

Research social media sites you are thinking will help your business, come up with your plan, take the steps to execute the plan, track your results and very importantly find ways to improve on that plan regularly.

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